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Is Your Program Distinctive or “Just Better?”

by Claude Anderson | Nov 25, 2013 | Uncategorized

Cubed steak, top round steak, and top loin steak from a steer; all cuts provide  protein and  are all considered red meat.  Although there is a difference of texture, toughness, and the amount of fat content, they are not distinctive among meat choices.  If you went...

Why Do You Need a Coaching Strategy for Marketing?

by Claude Anderson | Nov 12, 2013 | Uncategorized

I just had one of those “Aha! moments.” I’m working on finding something worth tweeting about, something that is worth your effort to read.  Most information out there is geared toward the corporate world and I wish I had the time to translate it from the corporate...

Struggling Private Schools: Why Do I Want Them to Close Quickly?

by Claude Anderson | Nov 8, 2013 | Uncategorized

Working in a competitive environment for full-pay students, one would think that my motive for wanting struggling private schools to close quickly and not linger on is because it would mean more students in the applicant pool for me. But my reason is simply that this...

How Do You Determine the Resources to Be Spent on Marketing?

by Claude Anderson | Oct 31, 2013 | Uncategorized

How does one determine the amount of money needed for marketing their private school? A benchmark can be a good place to start, but you will need more than that. Benchmarks don’t take into account the importance of brand. Schools with strong brands can afford to spend...

What Will the 21st Century Director of Admission Do to Ensure Revenue Generation?

by Claude Anderson | Oct 16, 2013 | Uncategorized

It is quite clear that the job to enroll more full-pay families isn’t going to get easier any time soon. With competition from charter schools, home-schools, and cyber-schools, as well as the growing delta in tuition versus the free public school option, you will need...

How Can a Small Admission Office Improve Its Marketing for Under $100 per Month?

by Claude Anderson | Oct 2, 2013 | Uncategorized

For the past five years, I have been attracted to a customer relationship management (CRM) system called Salesforce.com. Unfortunately, it is too costly for me to use, given the size of my admission team, my database, and the number of customizations that we have. ...
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