by Claude Anderson | Sep 4, 2014 | Uncategorized
Let’s say your get 500 inquiries per year. You have an office of 1 1/2 people. You work hard to get every full-pay family. You chase every inquiry or, if you had time, you would. I am going to guess that when you discover a full-pay family in your pool, you work...
by Claude Anderson | Aug 17, 2014 | Uncategorized
The Role of the Strategic Enrollment Thinker The strategic enrollment thinker is often not seen as an essential part of an educational team, but the person is crucial to the school community. Currently, schools substitute this position with faculty and young...
by Claude Anderson | Aug 11, 2014 | Uncategorized
Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals feel it is heresy to use the corporate ideas. To them, the purity of school marketing should not be tainted by...
by Claude Anderson | Jun 3, 2014 | Uncategorized
Trustees are invaluable for schools, because, without them, schools would have a difficult time achieving their missions. Trustees offer schools both financial and professional resources. They provide the leadership needed to keep the school focused on pursuing...
by Claude Anderson | May 12, 2014 | Uncategorized
As we all know, the World Wide Web has opened up a tremendous communication system. Who among the private school market doesn’t have some type of website or blog, facebook, twitter, pinterest page–the list goes on. The communications power that this created is...
