by Claude Anderson | Dec 4, 2014 | Uncategorized
You don’t have to attend a workshop to start using the Five Pillars strategy. You just need to start thinking how the customer thinks and apply the methodology. It’s sitting right in front of you and waiting for you to adapt it to your program. Remember the Five...
by Claude Anderson | Nov 7, 2014 | Uncategorized
The admission director is too often asked to speak with a division head or a dean regarding improvements due to complaints from parents. The head of school takes a position that since the admission director received the information, he/she should be responsible for...
by Claude Anderson | Oct 24, 2014 | Uncategorized
Helping your faculty to understand what they need to do in the recruitment process is an obvious winner for matriculating full-pay families. You may find yourself spending varying levels of time bringing the faculty along. In this article, I offer ideas to help you...
by Claude Anderson | Oct 3, 2014 | Uncategorized
During one of my Five Pillars workshops, I had in attendance a director of admission who had just finished a branding campaign at her school. What would make her come to my marketing workshop on enrolling full-pay families? Didn’t she gain the marketing and...
by Claude Anderson | Sep 19, 2014 | Uncategorized
“Oxford was a sort of Utopia to the Captain . . . He continued to behold towers, and quadrangles, and chapels, through rose-colored spectacles,” wrote the English Novelist Thomas Hugh in his book titled – Tom Brown in Oxford. This writing in 1861 was one of the first...
