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Marketing to Full Pay

Marketing to Full Pay

Marketing strategies to achieve your mission

28

Nov

Test Your Marketing: School or Customer -Centric?

Are you using a school or customer -centric approach to marketing?  Most schools go with the former which is not …

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28

Nov

Will These 250 Schools Go Out of Business?

I have obtained some data on about 250 schools whose net tuition revenues (NTR) have fallen considerably over the last …

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6

Oct

Trustees: Is Your School Slowly Going Out of Business?

Have you ever taken a look at your net tuition revenue growth? If not, you may be surprised to find …

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1

Oct

1 Big Idea to Build Better Marketing Materials

Imagine yourself walking onto a car lot.  You have an interest in a new car.  The first one you come …

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12

Jun

Marketingtofullpay.com’s Ballad

(To the tune of “The Gambler”pay by Kenny Rogers) On a cool Sunday morning, In a workshop filled with people …

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10

Jun

Can I reach my full-pay student goal on my current path?

There are a lot of schools who have seen their full-pay numbers falling over the last 3, 5, 7 years …

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2

Jun

11 Tips to Start Advancing Your Yield Strategies

What is a yield strategy?  This is a combination of touchpoints that are strategically positioned to help the private school …

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29

Nov

Is Your Private School Marketing Plan Using Corporate Strategies?

Private Schools tend to shy away from strengthening their school marketing plan by using corporate marketing strategies. Many admission professionals …

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26

Nov

Does God Believe in a Marketing Plan for Christian Schools?

Does God Believe in a Marketing Plan for Christian Schools?  I am not sure that God is or is not …

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17

Oct

13 Financial Warning Signs in Enrollment Management

Understanding the financial warning signs in enrollment can help trustees and the private school’s leadership to respond more rapidly to …

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Market to Full-Pay
One Lamplighter Way
Box 4716
Gill, MA 01354
Email: canderson@marketingtofullpay.com

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