My name is Claude Anderson, the creator of the Marketingtofullpay.com site. In 1995, I started my first job as a director of admission of a private school. Although my first two seasons were successful, I wasn’t sure that I had the right mix of marketing strategies to ensure future success in what can be an unpredictable market place. Partly driven by fear of failure in any given year, I made it my goal to develop a marketing plan that would be dependable and give me a higher level of confidence in this uncontrollable private school environment. It was obvious to me that the key to my success was being able to recruit enough full-pay families. Over the last two decades, I have been successfully developing my full-pay marketing strategies in real-time and sharing my ideas with others, working with over 1000 admission, marketing, communication, development professionals, as well as heads of school and trustees. I have committed myself to bringing great training to the enrollment management profession and look forward to working with you in the future.
About Marketing to Full-Pay
Marketingtofullpay.com is designed to serve private schools in achieving their mission. Whether one supports the idea or not, tuition charging schools cannot be success in achieving their missions without full-pay families paying for most of the costs to run their business. I created this website to engage the people who are involved in the enrollment process and who seek dependable systems for implementing full-pay marketing strategies, plans and ideas. This segment is essential to obtaining the necessary operating revenues. When the school’s full-pay population begins to shrink, it runs into difficulties in sustaining an excellent program and achieving its missions.
Using many different resources, I continue to analyze, compile and position information that can guide private schools on how to best implement the paradigms from the corporate world into a non-profit environment. I also use these strategies in the field as an enrollment management professional myself, implementing all of the major portions in real-time.
In 2012, I developed the Five Pillars, a defined,effective framework for marketing to full-pay families. Collecting ideas and techniques from other private schools, colleges, and the corporate world, I developed a model that is dependable and gives the users a higher level of confidence. This system enables the users to build a dynamic and focused marketing strategy for their use in recruiting full-pay families. Marketingtofullpay.com gives much attention to this model and helping others to implement its ideology.
Marketingtofullpay.com’s content has a focus of teaching practitioners how to most effectively build marketing plans to recruit full-pay families. Its major content piece, the Blog, will focus on various marketing tactics and provide ideas to advance the practitioner’s work. I offer training in which I am committed to helping professionals learn the Five Pillars strategy, so they can better ensure that their school continues to achieve their mission.